Acme Distribution - Denver, Chicago, Harrisburg, Dallas

July 2009 Newsletter

July 2009 Newsletter
3PL Economic Projections 3PL Marketing The Greening of 3PL'S

Even in our digital age, "stuff" still needs to be transferred from one place to another, to be shipped from here to there, whether the trip is across the warehouse floor or around the world. That is the reason that jobs for laborers such as freight-, stock-, and materials-handlers are projected to "increase by almost a quarter of a million positions from 2004 to 2014," according to the U.S. Bureau of Labor Statistics. Many of these jobs require few skills but pay $12 to $15 per hour, about double the federal minimum wage, which rose to $6.55 in July, 2008.

More recent indicators from the federal 2008-2009 Occupational Outlook Handbook predict the following, equally optimistic predictions, despite the current dismal economy: "Employment will grow in the warehousing and storage industry as more firms contract out their warehousing functions to this industry." The National Employment Matrix also indicates growth, if less buoyant than the BLS data cited above: "Laborers, freight, stock, and materials handlers, hand" are expected to witness a 2% expansion by 2016; however, Warehousing and Storage is anticipating a whopping gain of 20.21%.

In order to meet the targeted growth anticipated by 3PL companies, intelligent marketing strategies must be aligned with projections.

"The conventional assumption in industrial marketing is that good salespeople identify prospects and convince them to buy. This is more the exception than the rule. Today, the buyer takes the initiative" (Jim Bierfeldt, president of Logistics Marketing Advisors, LLC). Customers now are extremely proactive in their search for 3PL providers: they conduct their own research online through websites and by gleaning the contents of white papers.

It is imperative that the service provider ensure straightforwardness and a trouble-free environment for prospective customers to determine for themselves what their needs are and how the provider ultimately may meet those needs. The manner in which this sales-driven initial delivery-of-services most likely occurs is through the provider's user-friendly and substantively informative website, the development and presentation of which may very well reap substantial benefits for consumer and provider alike. It should not be incumbent on the customer to flounder in the market while searching for the best logistical solution, nor does it seem productive for the 3PL company to "cold call" the prospective consumer of services.

As green becomes a factor in operating a supply chain, those companies outsourcing these functions will inevitably rely on 3PL's to help satisfy green goals. It is no longer feasible in our globally warming environment to ignore the reality of the harm done to the planet by our industry.

According to The State of Logistics Outsourcing 2008 13th Annual Logistics Study, "3 PL users would prefer that green supply chain initiatives not incur extra costs, but feel when costs do occur, they should be shared equally between the 3PL and the customer.

"Early adopters are finding that green projects can generate savings. The ultimate challenge is to find ways that green can simultaneously reduce costs, increase revenues, and improve the environment." These challenges must be met.

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acme_pic_ceo.jpgMessage from ACME's CEO

In today’s world, the need for security in and around the work place has become increasingly important.  In an effort to better service our customers and our employees, we are continually trying to upgrade our security practices. 

We have recently made some changes in our security providers and in the procedures being used on a day to day basis.  These are proactive changes, many of which are more stringent than the processes that they replace.   While we try to make these processes “user friendly”, there are times when short delays may occur and there are also times when we may need to change processes either temporarily or permanently.  Part of good security is creating some level of unpredictability in day to day protocols so it’s often not sensible for changes in process to be publicized in advance. 

Your understanding and cooperation in complying with and supporting these security protocols  are very much appreciated.  We realize that most customers are sensitive to, and supportive of the need for enhanced security measures throughout the business and private sectors.  That said, we remain very sensitive to customer service and the need for Acme to be regarded as  “easy to do business with”.   Our concern is the possibility that these two concepts may occasionally collide.

Please know that our goal is to provide the best of both worlds;  1)  A service friendly environment that is extremely responsive and professional; 2) A secure facility/operation  with security minded procedures and employees.

If you have any concerns or comments along these or any lines, I’d appreciate hearing from you directly either by phone or e mail.  My contact information is provided below.

As always, your business is sincerely appreciated and we thank you for your continued support.

Jeff Goldfogel

Acme values your privacy and will never sell or share your contact information.